Consumers Know FANG Brands, Just Like Investors Know Stocks – Investor's Business Daily

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Most tech investors know the high-performing FANG stocks — Facebook (FB), Amazon.com (AMZN), Netflix (NFLX) and Google — and most consumers know their brands, says an annual study published on Tuesday by advertising firm WPP and Kantar Millward Brown.

Apple (AAPL) and Alphabet (GOOGL)-owned Google remained the No. 1 and No. 2 brands in the global 100, the study says. Amazon moved up to No. 4 from No. 7 a year earlier, knocking telecom conglomerate AT&T (T) out of the top five brands in the process.

Microsoft (MSFT) and Facebook were ranked No. 3 and No. 5, the same as a year earlier, according to the study.

Video streamer Netflix broke into the top 100 global brands, at No. 92, as well as into the top 20 technology brands, at No. 19.

Also gaining brand power among tech companies were Alphabet’s YouTube, Hewlett Packard Enterprise (HPE), Salesforce.com (CRM) and Snapchat, the main product of recent IPO Snap (SNAP).

Other brands making the global top ten included AT&T, Visa (V), Tencent (TCEHY) and IBM (IBM).


IBD’S TAKE: Amazon is on IBD’s Leaderboard, which follows top stocks from their work on forming bases, through their breakouts, to their post-breakout action, up to the point where they start peaking.  


Amazon and Google, meanwhile, were No. 3 and No. 5 in a separate branding study by Enso, a marketing company. Goodwill, Girl Scouts of America and Save The Children were No. 1, No. 2, and No. 4 in that study.

Google stock climbed above 1,000 for the first time Monday, following in the footsteps of Amazon.

Alphabet is up 24% in 2017. Amazon has gained nearly 34%, Facebook 31% and Netflix 29%.

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