Coca-Cola: Is It OK to Overpay for This Stock? – Barron's

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For years, investors counted on consumer staple stocks to provide a safe port in a storm. Slow and steady earnings growth isn’t a terribly exciting story. Still, dividends were juicy and you could count on the stocks, for the most part, to weather bad times.

Investor sentiment has changed in 2017. As my colleague Teresa Rivas noted last week,  consumer staples are the third-worst performing sector in the S&P 500, plagued by rising interest rates, shifting consumer tastes, falling brand loyalty and the expanding reach of…